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For account executives and SDRs

Every sales tool tells you what to do.This one tells you what not to do yet.

Olyv runs one message spine from positioning to closed deal. Pick a route once, and the targeting, the outreach and the deal plan all come out of it — with the reason attached to every move, and the moves you should hold back named in full.

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No sign-up. Load the worked example and click through all seven steps.

Who Olyv is built for

Built for account executives and SDRs selling into

  • Mid-market SaaS
  • Enterprise fintech
  • Devtools
  • Healthtech
  • Logistics
  • Cybersecurity

Restraint is the feature

Every other tool adds another suggestion to your day. Olyv takes one decision seriously and defends it all the way to the close.

The spine

One decision, carried all the way down

You pick one positioning route out of three. The ICP, the outreach and the deal plan are all written from it — so every message in the deal traces back to the same story, and nothing is re-invented at each stage.

  1. Position
  2. Find
  3. Reach
  4. Win
Not yet

The list of what not to do, and why

  • Send the ROI deck

    Finance hasn’t seen the problem yet. Priya can’t defend the numbers alone.

  • Email the CFO directly

    That goes around your champion, and she will hear about it.

Never a greyed-out to-do. Its own object, always with its reason.

Every segment

3/1

Three genuinely different routes to market — different buyers, different proof, different competitors. You choose one. The system never chooses for you.

Sequencing

The model never picks the order

What comes first is decided in hand-written rules, from the deal’s stage, its biggest gap and its segment. The model only writes it up.

proposal | no_economic_buyer | mid_market

With a human

Nobody has said who owns procurement here.

When the system can’t settle something confidently, it says so and writes the brief for the person who can — with what’s established, what isn’t, and the decision needed.

Four layers, one run

Later layers consume the output of the earlier ones. The positioning you chose is an input to outreach and to the deal plan, not something you retype.

01Position

Olyv writes three ways to position you to one segment, and you pick one.

Each route carries the words to say it and the creative direction to run it. Everything after this is written from the route you picked.

Three routes — mid-market fintech

  • The audit you can't staff

    Chosen

    For teams whose auditors ask for evidence nobody keeps.

  • Close the books in five days

    For a CFO who has promised a date.

  • Stop paying for two systems

    For the renewal that lands in Q3.

02Find

A segment becomes a definition, and a list of accounts that are moving right now.

The disqualifiers matter more than the matches — most wasted pipeline comes from a list that excluded nobody. Every account carries a dated signal, not a score.

Ideal customer — sharpened

Not a fit
  • Already has a staffed internal audit team
  • Pre-first-audit — no request list to answer yet

Northwind

fit 82

Hiring — 6d ago

Posted for a compliance analyst who would own evidence collection. The job did not exist in June.

03Reach

Outreach comes out of the route you chose, not a template library.

Every draft shows which route it came from. Change the route and the drafts change with it — and the old ones are archived, not deleted, so you can see what moved.

From route — the audit you can’t staff

Subject: your Q3 audit

Priya —

You told the board you would close in five days. Your auditors are asking for evidence your team does not keep.

Worth twenty minutes on Thursday?

04Win

Each deal gets one next move, a list of what not to do yet, and the reason for each.

When the system cannot settle something confidently, it says so and writes a brief for a person on your team.

Upside if this lands

Northwind runs the same stack at three portfolio companies, and the ops director there owns all three.

With a human

Nobody has said who owns procurement here.

Brief written and sent to review. It blocks the mutual plan, nothing else.

The differentiator

“Not yet” is not “no”

It means a condition has not been met, and Olyv names the condition. Withholding a recommendation is a valid output — often the most valuable one — so a held-back move is never a greyed-out to-do. It is its own object, and it always carries its reason.

Deal plan — Northwind

Next move

Ask Priya to bring finance to Thursday’s call.

She raised budget herself on 12 Aug — she is ready to be asked.

Not yet

  • Send the ROI deck

    Finance hasn't seen the problem yet. Priya can't defend the numbers alone.

  • Email the CFO directly

    That goes around your champion, and she will hear about it.